LooksValley operates this store, including all related information, content, features, tools, products and services, to give you a curated shopping experience (the "Services"). LooksValley is powered by Shopify, which enables us to provide the Services to you.

This policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to your personal information.

By using the Services, you acknowledge that you have read this policy and understand how your information is collected, used, and disclosed.

"Personal information" means information that identifies or can reasonably be linked to you. Depending on how you interact with us, we may collect:

• Contact details — name, billing and shipping address, phone number, email address.
• Financial information — payment card details, transaction details, and payment confirmations.
• Account information — username, password, preferences and settings.
• Transaction information — items you view, add to cart or wishlist, purchase, return or exchange.
• Communications — anything you share with us, such as a customer support message.
• Device information — browser, network connection, IP address and other identifiers.
• Usage information — how and when you interact with the Services.

• Directly from you — creating an account, browsing, or contacting us.
• Automatically — through cookies and similar technology as you use the Services.
• From our service providers — who help us operate the store on our behalf.
• From partners or other third parties.

• To run and improve the Services — process payments, fulfil and ship orders, manage your account, handle returns and exchanges, and personalise your experience.
• Marketing — send you emails or promotions and show relevant ads, including based on items you've viewed or purchased.
• Security and fraud prevention — authenticate your account and keep the storefront safe. Keep your login details to yourself.
• Support — respond to you and maintain our relationship with you.
• Legal reasons — comply with law, respond to legal process, and enforce our terms.

We may disclose personal information to:

• Shopify and vendors who perform services on our behalf — payments, analytics, fulfilment, support.
• Marketing partners, to advertise to you. You may have a right to opt out of targeted advertising depending on where you live.
• Parties you direct us to share with, such as shipping carriers.
• Our affiliates or corporate group.
• Relevant parties during a business transaction, or to comply with legal obligations.

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Your information may be shared with Shopify and third parties that may be located outside your country of residence. Shopify may also use data from your interactions with our store — alongside other merchants — to power certain enhanced features.

Learn more in the Shopify Consumer Privacy Policy, or exercise your rights via the Shopify Privacy Portal.

The Services may link to third-party sites. We don't control and aren't responsible for their content, privacy, or security practices — review their policies before sharing information. Anything you post publicly may be visible to other users of those platforms.

The Services aren't intended for children, and we don't knowingly collect personal information from children under the age of majority in your jurisdiction. If you're a parent or guardian and believe your child has shared information with us, contact us to request deletion.

No method of transmission or storage is perfectly secure, and we can't guarantee absolute security — please avoid sending sensitive information through unsecured channels. We keep your personal information only as long as needed to maintain your account, provide the Services, meet legal obligations, or resolve disputes.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Delete personal information we maintain about you.
• Correct inaccurate personal information.
• Port your data to a third party in certain circumstances.
• Manage communications — unsubscribe from marketing email at any time; account or order emails will still be sent.

We won't discriminate against you for exercising these rights, and we may need to verify your identity before acting on a request.

If you have concerns about how we handle your personal information, contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

We may transfer, store, and process your information outside the country you live in. Where required, transfers out of the EEA or UK rely on recognised mechanisms such as the European Commission's Standard Contractual Clauses.

We may update this policy from time to time to reflect changes in our practices or for legal reasons. Updates will be posted here with a revised "Last updated" date.